The ushering-in of ‘Meme-Coin Culture’ (MCC) to the cryptocurrency space taught us so much. Prior to the rise of MCC, most investors looked to the utility or “use-case” of a token as a primary means of justifying the decision to invest in it or not. Coins that had no immediate use-case were oftentimes quickly dismissed as useless, or sometimes, as scams.
Of course, all of this changed with the rise of MCC and tokens such as Dogecoin, Shiba Inu, Dogelon Mars, and Floki Inu. It has quickly become apparent in this new world that community participation and engagement is one of the (if not the) most significant attribute when evaluating a cryptocurrency investment. Crypto projects boasting strong communities grow much faster than those without one, display more “grit” during Bear Market Cycles, and recover/excel faster in Bull Market cycles.
Still – even with the strongest of communities, cryptocurrencies with no use-case or utility typically don’t survive. The Shiba Ini community identified this early in their token’s development. Shiba Inu is hardly a meme-token any longer – it boasts its own Decentralized Exchange (ShibaSwap), and Shiba Inu is accepted as payment at (a growing list of) retail locations around the world.
Powerful community participation and engagement is achieved through 3 main categories:
1. Trust
2. Marketing Strategies
3. Social Engagement
Last modified 5mo ago
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